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InStitchu was founded by Australians James Wakefield and Robin McGowan. After years of searching in vain for perfectly fitted, high quality, affordable menswear, they created InStitchu, to bring exactly that to gentlemen around the globe.

Fit, Quality and Value. These three values are key to everything we do. Then we asked ourselves; how can we make made-to-measure menswear convenient, trustworthy and fun too? And so InStitchu was born.
We want men of all different shapes and sizes to be comfortable in garments that fit them perfectly, so we built a brand that does exactly that. And because we recognise that no two men are the same, we want to celebrate our customers and their own stories, by giving them the tools to create one-of-a-kind completely customisable and made-to-measure garments that express their personality.

Our garments are affordable without compromising on quality—all of our fabrics are crafted from natural fibres, meaning they are breathable, soft and the highest quality suiting fabrics available on the market.

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